Our Founder

The OG Hype Artist

Our founder is Michael F. Schein—the man who literally wrote the book on hype. 

The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoter, Cult Leaders, Mischief Makers, and Boundary Breakers (McGraw Hill) is the seminal book on the anatomy of mass attention-getting and buzz building.

Our work at MicroFame Media is based on the groundbreaking ideas pioneered in The Hype Handbook. Come to the source and become the most recognizable name in your niche.

The Hype Handbook

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Master the art and science of using shameless propaganda for personal and social good.

Does your business make the world a better place? Does it truly improve your customers’ and clients’ lives?

If so, we might be able to to work with you to generate the attention and excitement you need to reach your most ambitious goals.

Because the bad guys have had the monopoly on hype for far too long.

Let’s schedule a few minutes to find out if we’re a good match for each other. 

Hype Book List

In researching hype, we’re always reading. Books on crowd psychology. Books on mass movements. Biographies. Every so often, we send a list of the best ones to our friends so you can learn what we’re learning.

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